[68] Audience Research 3

For further audience research I conducted interviews with various people from my target audience. The transcript of this is attached below. To present this I used the web 2.0 tool: scribd.com

The benefit of doing this is that it means that I can collect a variety of types of audience research, different types of audience research mean that the recipients of my questions can fill in their answers in different styles, lending to a range of different lengths and honesty levels for answers.


[67] Short Film: Range of Shot Types

In short films it is incredibly important that a range of shot types are used, if not enough range is given then it will fail to have as much effect on the audience as desired. This is a crucial aspect of all forms of films and as such has been utilised as much as possible in my work. I have used: Two shots, Close Ups, Extreme Close Ups, Medium Shots, Long Shots and POV Shots. As well as this I have chosen to use these shots in a variety of different ways by altering angle, shot boundaries, focal points and also how that shot is put into action. Below are some screenshots of the variety of shots I have used to demonstrate this.

[66] Short Film: Shot Transitions

This is something that is very crucial in film and cinema as it allows for a lot of artistic interpretation which is crucial especially in an area that relies on this as much as short films do… In the attached video I have shown a short clip of two different transitions that I have been using: a natural one and one that is available from the range of these that final cut pro has to offer. This clip shows the way that I have done this combined with my initial titles sequence.


The first one is one that is quite natural, I did this by choosing a style for my titles that is very similar to the shots colours and themes that have been used in the shot before… this allows the transition to feel much smoother and is important in making the film feel consistent yet creative.

The second is one that is available from final cut pro and is called “static”, it is important to use things like this as they aren’t really something that could be done effectively through filming alone and I feel really gives shots an edgy feel to them, something that is very important to me and the style of film that I am making, during my work I have also used transitions such as “flash”, this is because I want to include a wide variety of skills in my work and to really show off that I can use more than just one style of transition.

The importance of keeping a good mix of natural and artificial shot transitions is that it means that it doesn’t at any point get a bit overwhelming… the idea of this short film isn’t only showing off how I can use technology, it is also to be able to use it efficiently and to match or challenge the conventions of short films whilst doing so.

If I was to use one of these transitions for every different shot it would be a bit overwhelming and may not show off as much as it may show up a lack of creativity, something which simply can’t happen.




[63] Practicing with Technology: Green Screen

For my evaluation it is crucial that I use green screen technology in order to best represent my technical abilities, a Green Screen is effectively a large piece of paper that is used in order to best integrate two images together.

When making a green screen there a multiple areas that have to be considered… these are:

  1. That the green screen is flat and not at an angle, this means that no shadow will appear and that there will be minimal colour spilling over from the images.
  2. That the lighting of the Green Screen is consistent and bright, this means that there will be no confusion when it comes to removing the green background as if there is a difference in lighting then it may result in the colours being registered differently.
  3. That the green screens boundaries are respected, if another coloured background is introduced then there may be issues when it comes to inputing the other footage.
  4. That there is no tearing or creasing to the green screen, this could have disastrous implications which would mean that a re-film would be needed.

[62] Practicing with Technology: Chroma Key (On Final Cut Pro)

This is a post about a technique that will be massively valuable in the production of my work as well as in my evaluation, this tool is known as Chroma Key. Chroma Key is something that can be used on Final Cut Pro and helps integrate more than one image together. I will use this in the way that I use green screen technology in my work as well as in the way that I will amalgamate shots in my short film if I feel it to be necessary.

Although the above video seems irrelevant and to have no real application to my work it demonstrates the key foundations of using Chroma Key combining two shots of New York together.

The key to doing the successfully is the use of the Keyer tool, this allows the images to integrate and must be used the correct way, the image in the background can be made more transparent or which and therefore must be selected correctly in order to give the desired effect. It is also key that a well lit background is used as this means that there will be little difficulty in recognising the correct colour to remove from the shot.