[45] REPRESENTATION: Ideology

Ideologies are a set of beliefs often held by the dominant group in society that are put onto the world in general. They are often held by the elite and are put across to the masses through the media products at there control.

The themes that are often covered in ideologies tend to be: race, age, sexuality, religion and politics.

The referencing to these key areas is very effective as it means that a media text can have messages within it that not everyone will realise that they are being told.

A good example of this would be in Rupert Murdoch’s ‘News Corp’, they use a certain way of presenting news to spread the way that he feels about certain world issues. Below is a video attached to show this… I take no credit for the video I have just attached it as evidence.

The Sources I used to help me were:

http://media-studies.tki.org.nz/Teaching-media-studies/Media-concepts/Ideology

http://www.mediaknowall.com/as_alevel/alevkeyconcepts/alevelkeycon.php?pageID=ideology

http://dictionary.reference.com/browse/ideology

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