Ideologies are a set of beliefs often held by the dominant group in society that are put onto the world in general. They are often held by the elite and are put across to the masses through the media products at there control.

The themes that are often covered in ideologies tend to be: race, age, sexuality, religion and politics.

The referencing to these key areas is very effective as it means that a media text can have messages within it that not everyone will realise that they are being told.

A good example of this would be in Rupert Murdoch’s ‘News Corp’, they use a certain way of presenting news to spread the way that he feels about certain world issues. Below is a video attached to show this… I take no credit for the video I have just attached it as evidence.

The Sources I used to help me were:





Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s